Top 5 Social Networking Apps in New Zealand: Q1 2022 Performance

In the first quarter of 2022, the top 5 social networking apps in New Zealand showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at how Messenger, Facebook, WhatsApp Messenger, Locket Widget, and Discord - Talk, Play, Hang Out performed.

Messenger from Meta Platforms, Inc. experienced fluctuations in weekly revenue, peaking at approximately $876 in mid-January and ending the quarter with around $337. Weekly downloads saw a peak of 17.2K in the second week of January, with a slight dip towards the end of the quarter, reaching 14.8K. The app maintained a steady number of weekly active users, hovering around 4.2M throughout the quarter.

Facebook also from Meta Platforms, Inc. saw its weekly revenue reach a high of about $11.5K in early March, with a slight decline to around $9.2K by the end of the quarter. Weekly downloads were relatively stable, with minor fluctuations, peaking at 14.8K in mid-January and ending the quarter at approximately 12.8K. The app's weekly active users remained consistent, averaging around 3.3M.

WhatsApp Messenger had a steady performance in terms of weekly downloads, ranging from 7.4K to 9.8K, with the highest downloads occurring in late February. The number of weekly active users showed a gradual increase, starting at approximately 1.4M and reaching around 1.5M by the end of March.

Locket Widget by Locket Labs, Inc. saw a significant drop in weekly downloads from 16.6K in early January to around 1.6K by the end of March. Weekly active users followed a similar trend, peaking at 12K in mid-January and decreasing to around 7.8K by the end of the quarter.

Discord - Talk, Play, Hang Out from Discord, Inc. showed consistent weekly revenue, with a peak of about $9.7K in mid-March and ending the quarter at around $5.8K. Weekly downloads peaked at 12K in mid-January, with a gradual decline to about 5.6K by the end of March. The app's weekly active users remained relatively stable, averaging around 380K.

For more detailed insights and data, visit Sensor Tower.